Work
Creative, effective, and results-driven projects.
Case Study 01
Client: Emily | Fitness Coach for Women
Project Type: Landing Page + Email Marketing
Goal: Increase lead quality and convert more discovery
calls into premium program signups
What We Did:
- Wrote a benefit-led landing page that positioned Emily as a transformation expert
(not just another coach). - Built a 5-email nurture sequence to filter out time-wasters and warm up leads before
the call. - Refined her program offer copy to highlight outcomes over features.
- Optimized her application form with qualifying questions that saved her 5+
hours/week
Results
38%
opt-in rate on landing page (using a “7-Day Tone & Sculpt Home Workout Plan”).
52%
open rate on nurture emails.
70%
increase in booked discovery calls.
Clients started choosing her $1,200 package without price resistance.
3x higher close rate, from 10% to 32%, after fixing the offer positioning & pre-call sequence.
Why It Worked:
- The lead magnet wasn’t generic, it was hyper-specific to her niche (busy women,
postpartum, no gym needed). - Emails focused on trust and transformation, not just sales.
- Clear positioning: she wasn’t “just a trainer”, she became the go-to coach for body
confidence. - The funnel qualified leads before the call, so she only spoke to serious buyers.
Case Study 02
Client: Brian| LinkedIn Creator
Project Type: LinkedIn Content Strategy +
Ghostwriting + Profile Optimization
Goal: Build authority, attract dream clients organically, and
grow a monetizable audience
What We Did:
- Rewrote his entire LinkedIn profile ( headline, bio, featured section, and positioning).
- Built a 30-day content strategy aligned with his services and audience pain points.
- Ghostwrote 3–4 posts per week with captivating visuals.
- Optimized his comment strategy to increase reach + engagement.
- Created content funnels:
Results
12k
Grew from 3.6k to 12k followers in 90 days.
10 -50k
Top performing posts hit 10k–50k impressions.
8.4x
Profile views up 8.4x, inbound DMs up 6x.
Averaged 12+ inbound leads per week from ideal clients.
Booked out his 1:1 consultation program for 1.5 months straight.
Landed 3 paid speaking opportunities + multiple podcast invites.
Why It Worked:
- His messaging shifted from “Founder” to category expert, creating trust at scale.
- We leaned into his personal story and client wins, not just tips.
- The post mix included carousels, text-only hooks, and story-led vulnerability.
- Commenting on relevant posts built strategic visibility with no ad spend.
Case Study 03
Client: ViraWear | Sustainable
Apparel Brand
Project Type: Product Description Rewrite (100+ SKUs)
Goal: Increase conversions and reduce bounce rate by making
product pages more persuasive, scannable, and on-brand.
What We Did:
- Rewrote 100+ product descriptions across their bestsellers and new collections.
- Shifted from feature-heavy copy to benefit-first storytelling with emotional appeal.
- Integrated SEO keywords naturally into every description to help organic rankings.
- Created a clear format:
- Headline hook → Sensory description → Material benefits → Care info → Subtle CTA
- Added A/B tested copy variants for top products to improve conversion rate.
Results
37%
37% lift in product page conversions (via Shopify analytics after 30 days)
22%
22% reduction in bounce rate on PDPs.
41%
Increased average time on page by 41%
Keyword rankings improved across 15 SKUs.
Why It Worked:
- Language mirrored their values: sustainability, comfort, and slow fashion.
- We used sensory-driven copy to spark desire.
- Skimmable formatting made it mobile-optimized and easy to absorb.
- The tone felt premium without sounding robotic or overly salesy.
- The copy aligned with both conscious shoppers and style-focused buyers.